01 / EditorialBlog writing
Typical scope: one article for an agreed topic, audience and search intent.
- Source research, outline, draft and human editing.
- Suggested SEO title and meta description.
- H2/H3 structure and relevant internal-link suggestions.
- One consolidated revision within the original brief.
We need: audience, objective, brand voice, product facts, preferred length and deadline.
Quote separately: interviews, original testing, custom graphics, translations and CMS publishing.
Article samples ↗
02 / ResearchResearch articles
Typical scope: an in-depth explainer, guide or evidence-based comparison.
- Research questions, source selection and a structured draft.
- References, practical examples and useful tables where appropriate.
- Clear distinction between documented facts, interpretation and unknowns.
- Editorial review and one consolidated revision.
We need: topic boundaries, intended reader, evidence requirements and any approved source material.
Quote separately: expert interviews, paid data access, experiments and regulated professional advice.
Research method ↗
03 / CommunicationEmail copywriting
Typical scope: five messages for one audience and campaign objective.
- Sequence map and purpose of each message.
- Subject lines, preview text, body copy and a primary call to action.
- Audience and timing suggestions for your review.
- Editing and one consolidated revision.
We need: offer, audience, source of consent, product facts, destination links and brand voice.
Not included by default: purchased lists, sending, CRM setup, automation configuration or deliverability monitoring.
Read an example sequence ↗
04 / OngoingMonthly content
Typical scope: four articles, four emails and a coordinated monthly topic plan.
- Prioritised topics mapped to audience needs.
- Agreed briefs, draft delivery dates and editorial checks.
- Internal links and email calls to action that connect the content.
- Revision support within the agreed briefs.
We need: business priorities, existing content, a reviewer and a realistic approval schedule.
Confirm in the quote: article lengths, revision rounds, publishing responsibilities and any reporting.
Discuss a monthly brief ↗